Off Deck

From MobileDesign

(this page still just notes)

[edit] Traffic Generation

• • promote via desktop/paper/etc. properties
  • social networking
  • mobile advertising - make sure the sales team understands mobile
  • SMS alert

[edit] Monetization

Consider sponsorships rather than advertising as a monetization model. 6-12 months, $50k-$100k could be viable.

WAP Billing means no entering data ... but you may not have this off deck. If you have pre-paid customers, your billing needs to be instantaneous. A 5 minute delay could mean the difference between balance sufficient to pay and not.

Bango powers off-deck billing via relationship with carrier. Includes a checkout process; when done return to off-deck page. Basically like Paypal. But goes to operator bill or from pre-paid bucket. OpenMarket also in this space.

If possible, make banner ad landing pages free to browse. Reduce customer cost to click, reduce barriers to entry.