Informing Design Through Product Research

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Presented at Design for Mobile 2008

[edit] Presenter:

Jason Ward | Sprint-Nextel | Interview

11:05 AM | Wednesday

[edit] 11:50 AM | Tuesday

Designing for the multifaceted, Swiss Army knives, that are today's mobile devices is an arduous task. Design performance, technical performance, and user knowledge all contribute to the success or failure of the end-user experience. This talk will highlight the systematic, research based, approach that Sprint undertakes as a means to inform designers regarding users: behaviors, actual experiences, profiles, successes, and failures. Armed with this information, the design team is better able to direct their efforts towards the areas of greatest impact.


[edit] Discussion

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