Advertising

From MobileDesign

Design patterns:

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While some applications can be funded using payment schemes like premium SMS, Paypal, or even simple applications, others need to support advertising. Advertising is a sensitive topic, as users may have to pay money for the privilege of downloading an advertisement.

[edit] Patterns

• Banner Ads, the old web standby
• Fisheye Ads, for highlighted items in results lists
• Interstitial Ads, while pages are loading
• Ad serving platform, where an entire application is created for serving ads, over an existing application. One example here, is the SMS2.0 application.

[edit] External Resources

The Mobile Marketing Association (MMA) provides not just best practices, but standards.

• MMA Resources - all info
• Consumer Best Practices - focused on SMS campaigns
• Mobile Advertising Guidelines - ignore these at your peril